Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County

Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County

Abstract Background This study describes the development and impact of a social marketing campaign in early 2020 intended to prevent and reduce methamphetamine use in Los Angeles County (LAC). We used social marketing principles and the transtheoretical model to design the campaign, which was intend...

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Bibliographic Details
Main Authors: Deborah Neffa-Creech (Author), Aaron Plant (Author), Jorge A. Montoya (Author), Rangell Oruga (Author), Elizabeth A. Kilgore (Author), Renee Fraser (Author), Lello Tesema (Author)
Format: Book
Published: BMC, 2022-09-01T00:00:00Z.
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