Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County

• मुख्य लेखकों: Deborah Neffa-Creech (लेखक), Aaron Plant (लेखक), Jorge A. Montoya (लेखक), Rangell Oruga (लेखक), Elizabeth A. Kilgore (लेखक), Renee Fraser (लेखक), Lello Tesema (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: BMC, 2022-09-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Abstract Background This study describes the development and impact of a social marketing campaign in early 2020 intended to prevent and reduce methamphetamine use in Los Angeles County (LAC). We used social marketing principles and the transtheoretical model to design the campaign, which was intend...