Association between time preference, present-bias and physical activity: implications for designing behavior change interventions

• Main Authors: Ruth F. Hunter (Author), Jianjun Tang (Author), George Hutchinson (Author), Susan Chilton (Author), David Holmes (Author), Frank Kee (Author)
• Format: Book
• Published: BMC, 2018-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background The decision to initiate or maintain a healthy habit, such as physical activity involves a trade-off between a short-term cost, such as time and effort, which are commonly identified as barriers to physical activity, and a long-term health benefit. Research suggests that individu...