Engaging 'hard to reach' groups in health promotion: the views of older people and professionals from a qualitative study in England

• Main Authors: Ann E. M. Liljas (Author), Kate Walters (Author), Ana Jovicic (Author), Steve Iliffe (Author), Jill Manthorpe (Author), Claire Goodman (Author), Kalpa Kharicha (Author)
• Format: Book
• Published: BMC, 2019-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Older people living in deprived areas, from black and minority ethnic groups (BME) or aged over 85 years (oldest old) are recognised as 'hard to reach'. Engaging these groups in health promotion is of particular importance when seeking to target those who may benefit th...