Multimodal Discourse Interpretation of the Paris Olympics Mascot

• Main Authors: Longhua Xu (Author), Lei Wang (Author), Yanni Luo (Author)
• 格式: 圖書
• 出版: Nicolaus Copernicus University in Toruń, 2024-11-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

Background: This study aims to analyze the design intention of the mascot of the Paris Olympics from a multimodal perspective. As the host of the 2024 Olympic Games, Paris' mascot carries rich meanings. With globalization and technological advancement, information spreads multimodally, and mult...