Multimodal Discourse Interpretation of the Paris Olympics Mascot

• Päätekijät: Longhua Xu (Tekijä), Lei Wang (Tekijä), Yanni Luo (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: Nicolaus Copernicus University in Toruń, 2024-11-01T00:00:00Z.
• Aiheet: article
• Linkit: Connect to this object online.

Background: This study aims to analyze the design intention of the mascot of the Paris Olympics from a multimodal perspective. As the host of the 2024 Olympic Games, Paris' mascot carries rich meanings. With globalization and technological advancement, information spreads multimodally, and mult...