Determinants of the smart purchasing of health products in Tehran: a model with a hybrid approach

• Hauptverfasser: Azadeh Rajabi (Verfasst von), Hossein Vazifedust (Verfasst von), Kambiz Heidarzadeh Hanzaee (Verfasst von), Karim Hamdi (Verfasst von)
• Format: Buch
• Veröffentlicht: Shahid Beheshti University of Medical Sciences, 2022-02-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

Background: Recent studies recognized the smart customer experience as a sustainable competitive advantage. This study aimed to determine factors affecting the smart experience of purchasing health products. Methods: This research was a descriptive survey. The statistical population of the first pha...