Determinants of the smart purchasing of health products in Tehran: a model with a hybrid approach

• Asıl Yazarlar: Azadeh Rajabi (Yazar), Hossein Vazifedust (Yazar), Kambiz Heidarzadeh Hanzaee (Yazar), Karim Hamdi (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Shahid Beheshti University of Medical Sciences, 2022-02-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Background: Recent studies recognized the smart customer experience as a sustainable competitive advantage. This study aimed to determine factors affecting the smart experience of purchasing health products. Methods: This research was a descriptive survey. The statistical population of the first pha...