Perception of Shoppers on Visual Merchandising in a Philippine City

Rivalry in mall operations has painted a new shopping culture that is aimed at providing shoppers the necessary convenience and pampering they deserve. The use of visual merchandising is a means of orchestrating a distinct, worthwhile, and pleasurable shopping experience. It is a soundless and effec...

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Bibliographic Details
Main Author: Freshtille Mae Cuello (Author)
Format: Book
Published: Philippine Association of Institutions for Research, Inc., 2020-01-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available