Brand Positioning of the Sport Sciences Research Institution of Iran using Perceptual Mapping Technique

• Asıl Yazarlar: Mehdi Rasouli (Yazar), Mahmood Fazel Bakhsheshi (Yazar), hossein zareian (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: The Society of Aging and Physical Activity (SAPA), 2018-04-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand lo...