Development of a Twitter-Based Intervention for Smoking Cessation that Encourages High-Quality Social Media Interactions via Automessages

• Main Authors: Pechmann, Cornelia (Author), Pan, Li (Author), Delucchi, Kevin (Author), Lakon, Cynthia M (Author), Prochaska, Judith J (Author)
• 格式: 图书
• 出版: JMIR Publications, 2015-02-01T00:00:00Z.
• 主题: article
• 在线阅读: Connect to this object online.

BackgroundThe medical field seeks to use social media to deliver health interventions, for example, to provide low-cost, self-directed, online self-help groups. However, engagement in online groups is often low and the informational content may be poor. ObjectiveThe specific study aims were to explo...