Utilizing Community-Based Social Marketing in a Recycling Intervention With Tailgaters
The purpose of the current study was to design and implement a pilot intervention following the community-based social marketing (CBSM) process (McKenzie-Mohr & Smith, 1999) and Darnton's (2008) social marketing framework to change the recycling knowledge and behaviors of tailgaters during...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
University of Kansas Libraries,
2015-06-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |