Formulating productive marketing communications strategy: a major health system's experience

Abstract Background Healthcare establishments serve as key community resources, bringing into locales a wealth of resources aimed at enhancing and improving health and wellness. Without effective communications, current and prospective patients will remain unaware of available offerings, foiling opp...

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Bibliographic Details
Main Authors: James K. Elrod (Author), John L. Fortenberry (Author)
Format: Book
Published: BMC, 2018-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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