APA (7th ed.) Citation

James K. Elrod & John L. Fortenberry. (2018). Formulating productive marketing communications strategy: A major health system's experience. BMC.

Chicago Style (17th ed.) Citation

James K. Elrod and John L. Fortenberry. Formulating Productive Marketing Communications Strategy: A Major Health System's Experience. BMC, 2018.

MLA (9th ed.) Citation

James K. Elrod and John L. Fortenberry. Formulating Productive Marketing Communications Strategy: A Major Health System's Experience. BMC, 2018.

Warning: These citations may not always be 100% accurate.