Formulating productive marketing communications strategy: a major health system's experience
Abstract Background Healthcare establishments serve as key community resources, bringing into locales a wealth of resources aimed at enhancing and improving health and wellness. Without effective communications, current and prospective patients will remain unaware of available offerings, foiling opp...
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Main Authors: | James K. Elrod (Author), John L. Fortenberry (Author) |
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Format: | Book |
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BMC,
2018-12-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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