Consumption of the National Basketball Association in Brazil: the motives of distant fans

• Main Authors: Yves Miranda (Author), Yuri Ricardo Rodrigues Borba (Author), Marcos Antonio Barros Filho (Author), Victor Henrique Rodrigues Silva (Author), Carlos Augusto Mulatinho de Queiroz Pedroso (Author)
• Format: Book
• Published: Universidade Estadual Paulista (UNESP), 2021-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Aim: This study aimed to analyze, through games, the motives for the consumption of the National Basketball Association (NBA) by Brazilian fans and the influence on the consumption intentions of these fans. Methods: The study has a quantitative approach and used an online questionnaire cons...