Community Pharmacy Marketing: Strategies for Success

• Main Authors: Kristina D. Wood (Author), Megan Offenberger (Author), Bella H. Mehta (Author), Jennifer L. Rodis (Author)
• Formato: Livro
• Publicado em: University of Minnesota Libraries Publishing, 2011-01-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Purpose: As community pharmacies are implementing increasingly more clinical services they are faced with a new challenge of marketing these services. This article discusses The Ohio State University College of Pharmacy Clinical Partners Program's (Clinical Partners) experiences in marketing cl...