Market Diffusion of Extended Cycle Hormonal Contraceptives

Background: Extended cycle hormonal contraceptives (e.g. Seasonale, Seasonique) when introduced in 2003 were considered a very novel approach to contraception. The idea of manipulating the menstrual cycle so that women would experience just four menstruations a year was radical and was assumed to be...

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Bibliographic Details
Main Authors: Megen Leeds Schumacher, Pharm.D (Author), Ashley Cetola Pettia, Pharm.D (Author), Albert I Wertheimer, PhD, MBA, Professor (Author)
Format: Book
Published: University of Minnesota Libraries Publishing, 2012-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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