Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events

• Main Authors: Slavko Molnar (Author), Bojan Masanovic (Author), Dusko Bjelica (Author)
• Format: Book
• Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This investigation was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers, who do...