THE EFFECT OF EXPERIENCE OF SHOPPING AND PERCEPTION OF PRICE ON PERCEPTION OF QUALITY AND PERCEPTION OF VALUE : A CASE STUDY IN SHOPPING CENTER OF MALL PARAGON SOLO, CENTRAL JAVA

The research aims to the effect of experience of shopping and perceived of price on perceived of quality and  perceived of value in the shopping center in Mall Paragon Solo, central Java, Indonesia. The collecting data was  questionnaires and observations. The sampling was used an accidental samplin...

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Bibliographic Details
Main Authors: achmad Choerudin (Author), Margaretha Martina Budhi Utaminingsih (Author)
Format: Book
Published: Institute for Managing and Publishing Scientific Journals, 2017-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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