Applying the integrated marketing communication approach to recruit and retain African American women
Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is l...
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| Main Authors: | , |
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| Format: | Book |
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Tabriz University of Medical Sciences,
2021-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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