Applying the integrated marketing communication approach to recruit and retain African American women

Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is l...

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Bibliographic Details
Main Authors: Traci Hayes (Author), Manoj Sharma (Author)
Format: Book
Published: Tabriz University of Medical Sciences, 2021-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available