Applying the integrated marketing communication approach to recruit and retain African American women

Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is l...

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Hoofdauteurs: Traci Hayes (Auteur), Manoj Sharma (Auteur)
Formaat: Boek
Gepubliceerd in: Tabriz University of Medical Sciences, 2021-12-01T00:00:00Z.
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