New Perspectives of Corporate Identity in Sports Organizations

• Autor principal: Josef Voráček (Autor)
• Formato: Libro
• Publicado: Karolinum Press, 2015-08-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

This paper deals with the topic of corporate identity in sports. The main objective of this paper is to present new views, trends and tools in building a desirable image for sports organizations using corporate identity tools, including some selected areas relating to the brand. The main points of t...