Participant Engagement and Reactance to a Short, Animated Video About Added Sugars: Web-based Randomized Controlled Trial

BackgroundShort, animated story-based (SAS) videos are a novel and promising strategy for promoting health behaviors. To gain traction as an effective health communication tool, SAS videos must demonstrate their potential to engage a diverse and global audience. In this study, we evaluate engagement...

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Main Authors: Caterina Favaretti (Author), Alain Vandormael (Author), Violetta Hachaturyan (Author), Merlin Greuel (Author), Jennifer Gates (Author), Till Bàˆrnighausen (Author), Maya Adam (Author)
Format: Book
Published: JMIR Publications, 2022-01-01T00:00:00Z.
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