Participant Engagement and Reactance to a Short, Animated Video About Added Sugars: Web-based Randomized Controlled Trial

• 主要な著者: Caterina Favaretti (著者), Alain Vandormael (著者), Violetta Hachaturyan (著者), Merlin Greuel (著者), Jennifer Gates (著者), Till Bärnighausen (著者), Maya Adam (著者)
• フォーマット: 図書
• 出版事項: JMIR Publications, 2022-01-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

BackgroundShort, animated story-based (SAS) videos are a novel and promising strategy for promoting health behaviors. To gain traction as an effective health communication tool, SAS videos must demonstrate their potential to engage a diverse and global audience. In this study, we evaluate engagement...