Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya's PDB Triangle Theory
This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research i...
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| Main Authors: | , , |
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| Format: | Book |
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Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus,
2021-02-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |