Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya's PDB Triangle Theory

This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research i...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Sholikah Sholikah (Awdur), Fatah Syukur (Awdur), Mahfud Junaedi (Awdur)
Fformat: Llyfr
Cyhoeddwyd: Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus, 2021-02-01T00:00:00Z.
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