Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya's PDB Triangle Theory

• Huvudupphovsmän: Sholikah Sholikah (Författare, medförfattare), Fatah Syukur (Författare, medförfattare), Mahfud Junaedi (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus, 2021-02-01T00:00:00Z.
• Ämnen: article
• Länkar: Connect to this object online.

This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research i...