The illusion of choice: an exploratory study looking at the top 10 food companies in Australia and their brand connections

Abstract Objective: To identify the brands owned by each of the 10 top grossing food companies operating in Australia and visually represent them on an infographic. Methods: Desktop research was conducted to determine Australia's 10 largest food companies based on revenue. Brand ownership for e...

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Bibliographic Details
Main Authors: Abbie‐Clare Vidler (Author), Melissa Stoneham (Author), Melinda Edmunds (Author), Ainslie Sartori (Author)
Format: Book
Published: Elsevier, 2018-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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