Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis
Abstract Background Increased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retai...
Zapisane w:
Główni autorzy: | , , , |
---|---|
Format: | Książka |
Wydane: |
BMC,
2018-02-01T00:00:00Z.
|
Hasła przedmiotowe: | |
Dostęp online: | Connect to this object online. |
Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Internet
Connect to this object online.3rd Floor Main Library
Sygnatura: |
A1234.567 |
---|---|
Egzemplarz 1 | Dostępne |