How Do You Watch Sports? Differences on Credibility, Viewing Satisfaction, Flow, and Re-viewing Intention between Public TV Stations and One-person Media via SNS

With advancements in the Internet and next-generation devices, one-person media sports broadcasts cause major changes in the sports broadcasting field, dominated by large TV broadcasting stations. The popularity of one-person media, especially among sports fans, and the presence of "influencers...

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Bibliographic Details
Main Authors: Chulhwan Choi (Author), Chul-Ho Bum (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2019-02-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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