How Do You Watch Sports? Differences on Credibility, Viewing Satisfaction, Flow, and Re-viewing Intention between Public TV Stations and One-person Media via SNS

• मुख्य लेखकों: Chulhwan Choi (लेखक), Chul-Ho Bum (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2019-02-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

With advancements in the Internet and next-generation devices, one-person media sports broadcasts cause major changes in the sports broadcasting field, dominated by large TV broadcasting stations. The popularity of one-person media, especially among sports fans, and the presence of "influencers...