How Do You Watch Sports? Differences on Credibility, Viewing Satisfaction, Flow, and Re-viewing Intention between Public TV Stations and One-person Media via SNS
With advancements in the Internet and next-generation devices, one-person media sports broadcasts cause major changes in the sports broadcasting field, dominated by large TV broadcasting stations. The popularity of one-person media, especially among sports fans, and the presence of "influencers...
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| Format: | Book |
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Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2019-02-01T00:00:00Z.
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