A social marketing perspective of young adults' concepts of eating for health: is it a question of morality?

• Main Authors: Linda Brennan (Author), Karen Klassen (Author), Enqi Weng (Author), Shinyi Chin (Author), Annika Molenaar (Author), Michael Reid (Author), Helen Truby (Author), Tracy A. McCaffrey (Author)
• Format: Book
• Published: BMC, 2020-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Poor dietary choices are a risk factor for non-communicable diseases. Young adults have low levels of engagement towards their health and may not see the importance in the adoption of healthy eating behaviours at this stage in their lives. Here we utilise social marketing princip...