FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT
For a long period in the world, especially at the field of tourist services distribution, franchising system was been applied very successfully and example for this are world famous hotel chains. A modern man has found him self in a swirl of everyday changes and entered unprepared in to one entirely...
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Main Authors: | Svetlana Mihić (Author), Branka Maksimović (Author) |
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Format: | Book |
Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2008-08-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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