FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT

For a long period in the world, especially at the field of tourist services distribution, franchising system was been applied very successfully and example for this are world famous hotel chains. A modern man has found him self in a swirl of everyday changes and entered unprepared in to one entirely...

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Bibliographic Details
Main Authors: Svetlana Mihić (Author), Branka Maksimović (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2008-08-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available