FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT

• Main Authors: Svetlana Mihić (Author), Branka Maksimović (Author)
• Formato: Libro
• Publicado: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2008-08-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

For a long period in the world, especially at the field of tourist services distribution, franchising system was been applied very successfully and example for this are world famous hotel chains. A modern man has found him self in a swirl of everyday changes and entered unprepared in to one entirely...