FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT

For a long period in the world, especially at the field of tourist services distribution, franchising system was been applied very successfully and example for this are world famous hotel chains. A modern man has found him self in a swirl of everyday changes and entered unprepared in to one entirely...

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Hlavní autoři: Svetlana Mihić (Autor), Branka Maksimović (Autor)
Médium: Kniha
Vydáno: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2008-08-01T00:00:00Z.
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