FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT

• Hlavní autoři: Svetlana Mihić (Autor), Branka Maksimović (Autor)
• Médium: Kniha
• Vydáno: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2008-08-01T00:00:00Z.
• Témata: article
• On-line přístup: Connect to this object online.

For a long period in the world, especially at the field of tourist services distribution, franchising system was been applied very successfully and example for this are world famous hotel chains. A modern man has found him self in a swirl of everyday changes and entered unprepared in to one entirely...