Covid-19 Pandemic Influence on Consumer Buying Behaviour

Purpose: The purpose of the paper is to present the connections between buying factors and their effects on consumer decision-making in the time of the Covid-19 pandemic. The Covid-19 pandemic has upended all areas of life.  We have all had to adapt to the so-called "new normality", which...

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Autor principal: Tina Vukasović (Autor)
Formato: Libro
Publicado: International School for Social and Business Studies, 2021-07-01T00:00:00Z.
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