The Effect of "Offline-to-Online" Trust Transfer on the Utilization of Online Medical Consultation Among Chinese Rural Residents: Experimental Study

BackgroundOnline medical consultation can serve as a valuable means for rural residents to access high-quality health care resources, thereby mitigating the geographic and economic disadvantages prevalent in rural areas. Nevertheless, due to lower cognitive abilities, rural residents often face chal...

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Main Authors: Jiao Lu (Author), Jingyan Bai (Author), Heng Zhao (Author), Xiaoxiao Zhang (Author)
Format: Book
Published: JMIR Publications, 2023-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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