Receptive to an authoritative voice? Experimental evidence on how patronizing language and stressing institutional sources affect public receptivity to nutrition information

Common strategies to make official nutrition information more persuasive include highlighting its institutional sources and using simple and direct language. However, such strategies may be counterproductive, as institutions are no longer self-evidently deemed to be legitimate in contemporary societ...

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Bibliographic Details
Main Authors: Tim van Meurs (Author), Joost Oude Groeniger (Author), Willem de Koster (Author), Jeroen van der Waal (Author)
Format: Book
Published: Elsevier, 2022-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available