Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

• Asıl Yazarlar: Kerstin Gidlöf (Yazar), Annika Wallin (Yazar), Richard Dewhurst (Yazar), Kenneth Holmqvist (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Bern Open Publishing, 2013-01-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and...