Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and...

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Autores principales: Kerstin Gidlöf (Autor), Annika Wallin (Autor), Richard Dewhurst (Autor), Kenneth Holmqvist (Autor)
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Publicado: Bern Open Publishing, 2013-01-01T00:00:00Z.
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