Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

• Autores principales: Kerstin Gidlöf (Autor), Annika Wallin (Autor), Richard Dewhurst (Autor), Kenneth Holmqvist (Autor)
• Formato: Libro
• Publicado: Bern Open Publishing, 2013-01-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and...