Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

• Glavni autori: Kerstin Gidlöf (Autor), Annika Wallin (Autor), Richard Dewhurst (Autor), Kenneth Holmqvist (Autor)
• Format: Knjiga
• Izdano: Bern Open Publishing, 2013-01-01T00:00:00Z.
• Teme: article
• Online pristup: Connect to this object online.

The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and...