CRM Capability and Service Innovation in Healthcare: Evidence from India

This study aims to investigate the constituents of customer relationship management (CRM) capability that allows to exhibit customer service flexibility (CSF) and affects innovation in healthcare. In doing so, it qualitatively develops and identify the dimensions of CRM capability through a case stu...

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Autor principal: Payal Sanan (Author)
Formato: Livro
Publicado em: ACHSM, 2023-04-01T00:00:00Z.
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