Factor Determining Consumers' Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia
Background: Various choices of topical analgesic to treat musculoskeletal disorders are available on the market Objectives: This study aims to determine the influence of psychological, cultural, social, and personal factors on purchasing decisions for topical analgesic drugs among consumers who need...
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Universitas Gadjah Mada,
2024-03-01T00:00:00Z.
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