Factor Determining Consumers' Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia

Background: Various choices of topical analgesic to treat musculoskeletal disorders are available on the market Objectives: This study aims to determine the influence of psychological, cultural, social, and personal factors on purchasing decisions for topical analgesic drugs among consumers who need...

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Bibliographic Details
Main Authors: Aiffian Farhan Wahyudi (Author), Chairun Wiedyaningsih (Author)
Format: Book
Published: Universitas Gadjah Mada, 2024-03-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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