The university brand as a factor in attracting applicants

Introduction. Today, the competition in educational market is increasing. A wide range of online courses with a simultaneous tendency decrease the interest of school­children in higher education. This aggravates the competition of universities for the attraction of talented applicants. One of the fa...

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Bibliographic Details
Main Authors: I. I. Cherkasova (Author), V. V. Cherkasov (Author), A. V. Cherkasov (Author)
Format: Book
Published: Russian State Vocational Pedagogical University, 2023-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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