A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review

• Main Authors: James Kite (Author), Lilian Chan (Author), Kathryn MacKay (Author), Lucy Corbett (Author), Gillian Reyes-Marcelino (Author), Binh Nguyen (Author), William Bellew (Author), Becky Freeman (Author)
• Format: Book
• Published: JMIR Publications, 2023-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundSocial media platforms are frequently used in health communication campaigns. Common understandings of campaign effects posit a sequential and linear series of steps from exposure to behavior change, commonly known as the hierarchy of effects model (HOE). These concepts need to be reevalua...