Impacts of Self-construal Level on Sport Consumer Response to Athlete Scandals: Cross-cultural Approach
PURPOSE This study aimed to test the impact of sport consumers' self-construal levels on their responses toward an athlete scandal by conducting a cross-cultural experimental study. In particular, it focused on sport consumers' subsequent responses toward an athlete scandal, such as the pe...
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Korea Institute of Sport Science,
2021-12-01T00:00:00Z.
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