Moral foundations messaging to improve vaccine attitudes: An online randomized experiment from Argentina.

• Main Authors: Maike Winters (Author), Sarah Christie (Author), Hannah Melchinger (Author), Nahuel Arias (Author), Luciana Lirman (Author), Angus Thomson (Author), Saad B Omer (Author)
• Format: Book
• Published: Public Library of Science (PLoS), 2024-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The uptake of routine childhood vaccinations has declined globally since the start of the COVID-19 pandemic, due in part to increased vaccine hesitancy among parents. The Moral Foundations Theory proposes six foundations which can be targeted to increase vaccine uptake. In this study, we tested whet...