Moral foundations messaging to improve vaccine attitudes: An online randomized experiment from Argentina.
The uptake of routine childhood vaccinations has declined globally since the start of the COVID-19 pandemic, due in part to increased vaccine hesitancy among parents. The Moral Foundations Theory proposes six foundations which can be targeted to increase vaccine uptake. In this study, we tested whet...
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Public Library of Science (PLoS),
2024-01-01T00:00:00Z.
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