Adapting Evidence-Based Strategies to Increase Physical Activity Among African Americans, Hispanics, Hmong, and Native Hawaiians: A Social Marketing Approach

• Main Authors: Mary Ann S. Van Duyn, PhD, MPH, RD (Author), Tarsha McCrae, MPH, CHES (Author), Barbara K. Wingrove, MPH (Author), Kimberly M. Henderson, MA (Author), Jamie K. Boyd, PhD, RN, FNP (Author), Marjorie Kagawa-Singer, PhD (Author), Amelie G. Ramirez, PhD (Author), Isabel Scarinci-Searles, PhD (Author), Lisa S. Wolff, MA (Author), Tricia L. Penalosa, MPH (Author), Edward W. Maibach, PhD (Author)
• Format: Book
• Published: Centers for Disease Control and Prevention, 2007-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

IntroductionUsing a social marketing approach, we studied how best to adapt proven, evidence-based strategies to increase physical activity for use with underserved racial or ethnic groups.MethodsWe conducted focus groups with low-income Hispanic women in Texas, Hmong parents and their children in C...