Social marketing and mass media interventions to increase sexually transmissible infections (STIs) testing among young people: social marketing and visual design component analysis

• Main Authors: Julie Riddell (Author), Anne Cleary (Author), Judith A. Dean (Author), Paul Flowers (Author), Emma Heard (Author), Zeb Inch (Author), Allyson Mutch (Author), Lisa Fitzgerald (Author), Lisa McDaid (Author)
• Format: Book
• Published: BMC, 2024-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Introduction Globally, sexually transmissible infections (STIs) continue to disproportionately affect young people. Regular STI testing is an important public health strategy but remains low among this age group. Raising awareness of testing is an essential step and requires effective inter...