Pharmaceutical industry use of key opinion leaders to market prescription opioids: A review of internal industry documents

• Main Authors: Brian Gac (Author), Kgosi Tavares (Author), Hanna Yakubi (Author), Hannah Khan (Author), Dorie E. Apollonio (Author), Eric Crosbie (Author)
• Format: Book
• Published: Elsevier, 2024-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Objective: Prescription opioid-related deaths increased by 200 % from 2000 to 2014. There has been limited research regarding channels used by pharmaceutical companies to market prescription opioids. In this study, we investigated pharmaceutical industry use of key opinion leaders (KOLs). Methods: W...